Meet The Member - Dara & Dawn-Marie, The R.A.K
Today we’re sitting down for an interview with Dara & Dawn-Marie to learn more about The R.A.K Consignment Boutique.
Tell us more about you and your business! We’d love to know about your business today and the story of how you got here.
We’re two besties and YEG moms who turned a dream into reality.
Located in the heart of Old Strathcona, we make shopping sustainably easy with unique finds as bold as you are — all in a perfectly organized space, labeled, sized, and designed for a stress-free shopping experience.
Every piece here is handpicked with heart, proving that small acts of kindness (and great style) can make a big impact.
Fashion should feel like you, whatever that looks like. Our hand-picked collection is designed for all styles, all sizes, and all kinds of self-expression. We celebrate individuality and body positivity with a carefully curated mix of clothing, shoes, and accessories, so you can find pieces that match your unique identity. without the hefty price tag.
Let’s dive more into your business. What products/services do you offer? What do you do for your clients that sets you apart?
We offer a wide range of carefully curated secondhand pieces and accessories. We're more than a boutique; we're a movement, fueled by love, kindness, and the belief that a little bit of love goes a long way.
What is your favourite part of what you do?
THE PEOPLE! Always and forever, haha, watching someone score a gem or watching their confidence skyrocket when they come out of the fitting room! OH, or, hearing customers talk about how much they love the welcoming vibe of the shop.
What's a challenge you’ve overcome as a business owner, and what did you learn from it that you can share with others?
The pressure to stay relevant on social media, to churn out content like a content-making machine, and to always be "on." Spoiler alert: we're not always "on." Sometimes, we're tired, and that's okay. We're slowly learning to give ourselves permission to rest, to recharge, and to come back stronger.
What is the best piece of advice you have ever been given?
That not everyone is going to give us their blessing, or even like us! And you know what? That's okay! It was a tough pill to swallow, but it taught us the importance of staying true to ourselves, even when the world tells us otherwise.
Do you have a go-to motto or quote that inspires you?
Haha, honestly, one of our faves is “don’t take life too seriously, you will never get out of it alive.” This is what we use when we’re creating social media or overthinking decisions!
