Our First Ever Marketing Workshop | EVENT RECAP
We really are excited by the results of our first ever Marketing Workshop. Last night, we had three speakers that really brought their all for our attendees.
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We really are excited by the results of our first ever Marketing Workshop. Last night, we had three speakers that really brought their all for our attendees. We kicked off the evening with Lisa from Copper Social Co. She did a great job of covering the efficiency of Social Media Marketing while keeping in mind your WorkLife Balance. As the evening went on, we welcomed Sarah from Sarah Van Marketing and she taught us how to use Google effectively for our businesses. We were walked through some important steps for our bossbabes to take in order to start increasing their exposure and gaining more credible clientele and customers all through Google! Last but not least, Joanne from YEG MARKETING wrapped up our night with her top 10 tips for us to takeaway from the evening (which included some amazing free sites and apps that really work well). Our round table at the end of the night was insightful and every attendee had the opportunity to ask our experts questions that pertain to their businesses and their current challenges with Social Media / Marketing in general.
Shout out to our sponsor @morefungourmettreats for providing beautiful cupcakes for our attendees to snack on while taking in this awesome workshop. Also to Nicole for helping our presenters and recording! We got some great ideas for workshops in the future and are going to provide repeat dates for this workshop as well! We struck out with extremely educated and caring Marketing and Social Media experts on our first try and we think that is a testimate to the character our YEGBOSSBABES community genuinely has.
Here is how you can stay on top of attending our next workshop: SUBSCRIBE! We offer our subscribers access to tickets before we advertise!
Interested in collaborating with our YEGBOSSBABES community or sponsor an upcoming event? EMAIL us at yegbossbabes@gmail.com
TIPSY TUESDAY | 5 Must-Have Apps That Will Amp Up Your Social Media Game
As a business owner, creating content for social media platforms can be difficult, especially if you aren’t equipped with skills in graphic design, photography, or videography.
Written by: Paige Simpson
As a business owner, creating content for social media platforms can be difficult, especially if you aren’t equipped with skills in graphic design, photography, or videography. That’s why I created this list of 5 foolproof and free-to-use apps that will help you boss babes create and organize engaging content for all of your social media accounts:
1. Spark Post
This app, created by Adobe, allows you to create stunning graphics and videos that can be used for your social media platforms. The app includesprofessionally designed templates for any social media platform.I personally use this app to create animated video graphics for my Instagram stories as well as engaging animated content for the social media profiles of my clients.
https://itunes.apple.com/us/app/adobe-spark-post/id1051937863?mt=8
2. Pexels
If you are searching for free and beautiful stock photos to add some pizzazz to your social feed, you need Pexels in your life. Pexels provides thousands of HD, top-quality, stock photos and videos on its platform. Another plus, all of the photos and videos on the platform are easy to find and search for by simple keyword association.
https://itunes.apple.com/us/app/pexels-daily-hd-stockphotos/id1247082670?mt=8
3. Canva
If you haven’t heard of Canva yet, you’ve clearly been living under a rock. This easy to use design app allows you to create stunning graphics in no time! Whether you are creating a new social media post, logo, infographic, web advertisement, printable coupon, newsletter, menu, etc…this app has every boss babe covered.
https://itunes.apple.com/us/app/canva-photo-editor-design/id897446215?mt=8
4. UNUM
Need help planning your Instagram feed? Look no further than UNUM. If there’s one thing a boss babe needs, it’s more time in the day. This app helps save time by letting you plan your Instagram posts ahead of time on their app. UNUM’s open grid format allows you to visualize exactly how your Instagram grid will look before you post. This tool is a necessity for every boss babe looking to create a flawless Instagram feed!
https://itunes.apple.com/us/app/unum-design-perfection/id1057252115?mt=8
5. VSCO
Want a quick and easy way to edit your photos before posting them on social media? VSCO is the app for you! If I don’t have time to edit my photos using Adobe Lightroom, an easy, time-saving alternative is VSCO. I usually use VSCO to adjust things like the cropping of the photo, exposure, highlights, shadows, sharpness, etc. The app also includes tons of moody filters to add to your photos if you’re into that!
Creating engaging social media content for your business or personal brand starts with finding, utilizing, and leveraging the right resources and programs. All of the social media apps mentioned above are free and easy-to-use resources that you can utilize to help you achieve your social media goals.
As a business owner, treat your social media profiles as if they were your babies. If you had the choice, you would feed your baby only the best, most organic, nutrient-packed foods, right? The same thing applies to your social media feeds. Only showcase your best, most organized, idea-packed content. This is the content that will resonate with your audience and promote engagement.
https://itunes.apple.com/ca/app/vsco/id588013838?mt=8
Until next time,
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MAD LOVE MONDAY - Tammy Deren |Smiley Eyes Photography
For me, life is nothing without passion. Each click of the shutter and every photo I take is designed to tease out the passion of my subjects
Written by: Tammy Deren - Smiley Eyes Photography - The Photographer Studio
For me, life is nothing without passion. Each click of the shutter and every photo I take is designed to tease out the passion of my subjects. Sometimes it’s professional headshot of a new lawyer and in their eyes I see a desire to change world. Other times it’s a bride and groom with a serene stillness around them despite the busy wedding day – the stillness that comes from knowing you have found someone that touches your soul. In the same way a sculpture sees the story in a block of wood, I see the emotions behind each photo. I coax them forward and capture them with my lens.
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My name is Tammy Deren. I picked up my first camera when I was six years old, a Kodak Instamatic with 110 film! I took rolls and rolls of photos with that camera and I just never stopped shooting. Four kids, two thriving businesses, and husband later, I’m still clicking away.
I find inspiration everywhere and whether or not my camera is in my hand, I see the world through the eye of a photographer. A rainy day with fat droplets splashing onto a hot sidewalk, a meandering stream running past a campsite, bare feet sinking into flip flops – even the smallest moments inspire me.
Real passion cannot be contained – I decided to go official with my life’s purpose in 2006 and hung out my shingle: Smiley Eyes Photography.
I believe in giving back. Since not every photographer has the opportunity to work from their own fully stocked studio with lights, props and backgrounds, I opened my second business: The Photographer Studio.
This venture rents out three studios, two on the west side and one west central. The studios give aspiring photographers access to everything they need to create and share their beautiful art. The studios can also be rented as creative collaborative spaces for meetings, product launches, parties and events.
Being an entrepreneur is serious business, and ladies, you know with kids, a household and a career, it’s not easy to manage it all. I’ve been so fortunate to have a great support system, a strong work ethic, and wonderful clients that helped me to quickly build up the business. Today, I shoot in my three studio locations, on site at weddings and events, for magazine editorials, and even destination weddings. My work has appeared on the cover of Blush magazine and I’ve grown The Photographer Studio from one location to three fully stocked, bright and beautiful, in-demand studios. It’s hard work, but very rewarding.
Sometimes people ask how I do it – even I wonder some days! Taking photos is a very personal business, especially for families and weddings. My vision isn’t always what the client had in mind. I couldspend time second guessing my work or wondering if my studios are good enough, but the trick is to just keep going. My list of happy clients far outweighs the few complaints. When I do have someone that isn’t happy, I do my best to fix it. I take it all as constructive feedback, try to make it right, and move on.
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My advice for new boss babes is to determine if problematic issues were caused from an inefficiency within your business. If so, fix it so it doesn’t happen again.
My other piece of advice is set business hours and stick to them. It’s so tempting to answer every call and email even if it’s 9 PM, but that work/life balance is absolutely critical. Delegate, let your family help with the chores and household duties, and schedule time away from work. Remember, you can’t be productive or present for your clients, friends and family if you burn out.
When people meet me, they see a happy, upbeat, socially active girl that loves to smile, dance and laugh. That’s truly me, but I didn’t start out this way. Every day I work hard on my personal and professional growth. My life has had many ups and downs and I’ve had to overcome traumas that could have sentme in a much darker direction. I’ve learned that life is truly what you make of it. Sink or swim, walk or fly – that’s a choice I have to make every day. I choose to spread my wings and fly, and uplift as many people as I can along the way.
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