MAD LOVE MONDAY - Julie |Beauty 2 Brows

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Meet Julie from Beauty 2 Brows.

With a passion and love for all things beauty, I have spent years in the industry perfecting my trades. As the owner of Beauty and Brows, I am proud to offer my clients the very best in the world of beauty, confidence, Microblading, powdered ombré, tattoo removal, and Advanced esthetics.

My specialty is eyebrows, I love being able to give my clients the Brows they have never had, it’s a real game changer once you have had your eyebrows done by me. I am always learning, paying for training, and always advancing my self in my career to be the best.

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Eyebrows is all science, and every client has a different shape to frame there face nicely. I offer brow waxing, brow tints, and like I mentioned before all the latest technology for the eyebrows.

I feel like this day in age, a lot of professionals do not take their jobs seriously, and to me that’s crazy! I fix a lot of people’s bad brow jobs by removing them and giving them the Brows that they love. Remember, Brows always change a woman’s-mans face, they can make you look more elegant or honestly just crazy loco.

Do your research before picking anyone to do your eyebrows, or any beauty services, because you never know who is actually passionate about their jobs. I love helping all my clients feel & look just as good as they feel. My main priority is my clients, everyone who walks through my door always leaves beautiful and satisfied.

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Thank You!

Interested in being featured? email us at yegbossbabes@gmail.com 

How to Curate a Killer Blog with Evergreen Content | Marina Khonaisser

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Credit: Stock Image

So, you started a blog for your business!

That’s a great and exciting step. Now, your next one will be what to actually put on said blog.

What kind of blogs are essential for you to be writing? What kind of topics should you touch on? These are all questions that are no doubt circling your brain, so I’m going to introduce you to the concept of evergreen blog topics.

Before we get into what the exactly means, the first key step is identifying and getting to know your audience:

• Who are they?

• Are they men, women, or both? How old are they?

• What are they interested in?

• What are their behaviours?

Once you have that nailed down, you can really start creating appropriate, evergreen blog topics.

Wait...what is evergreen blog content?

Glad you asked!

Evergreen content is content that is always going to be relevant to your audience. This type of content essentially never gets old, because it consistently delivers value to your audience no matter the time of year. It lasts through the seasons - just like a evergreen tree.

Once you create a piece of content that is relevant and interesting, it won’t ever go out of style.

Here is a quick example:

For a Canadian company that sells RV accessories, a blog post titled “The Top 5 Best Canadian Road Trips” will always be relevant and interesting to their audience.

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How do I make evergreen blog content?

There are a number of different ways you can start getting evergreen content up on your blog. Here are a few tactics you can utilize:

• Answer frequently asked questions that pop up on your social media channels

Example: You are a retail store that constantly posts daily outfit inspiration. You notice that a number of people have been asking how they can best pair patterns together in an outfit - bust out your laptop and write a blog post that answers this question!

• Provide industry-related tips, insights and explanations relevant to your audience

Example: You are an architect that specializes in commercial designs. What’s happening in the architecture and design industry? What tips can you offer other architects and designers? What insights do you have? Share them with your audience!

• Explain insights that might not be clear to your audience

Example: You are a healthcare clinic. Use your blog as an educational tool to explain pressing topics related to self-care, and other concepts that might be confusing to your audience.

• By researching your industry!

Of course you’re going to get the best results by indulging in some of your own research that is specific to your industry. What are people talking about? How can you establish yourself as an authority in your space?

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My favourite tool for this is called Answer the Public. In the search bar you can type in keywords related to your industry, and it spits out frequently searched questions and inquiries that can all be turned into blog posts! Buzzsumo is also a great resource for finding top trending blog posts that you can get inspiration from.

The best part about evergreen blog content is that you can always mix it back into your social media schedules, because the topics will always be relevant. This will cut down time on you constantly having to find external content to post on your platforms.

Check me at marinakhon.wordpress.com!

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MAD LOVE MONDAY - Jessica Franks| Saradee Hair Salon

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1.) What is your business & why that field/service/product?

My business is Hair; I have loved, and lived this industry for 20 years now.

My business is also people.

I love people… all people, especially my clients, being able to do what I love, with who I love is something that I am so thankful for each and every day.

2.) What inspired you to start your own business?

Starting my business was something that just happened, due to circumstances, and availability to find somewhere that filled my needs as an individual. With two small children I needed flexibility, and to be my own boss. So the salon’s first location opened 7 years ago in Leduc in 2011.

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3.) Do you have a go to quote/motto?

Yes we do as a group, ‘TEAMWORK MAKES THE DREAM WORK’ A bit cheesy, but we love it! Lol

This comes from a good place, as a hair salon, some days it can get quite crazy hectic in there, and instead of letting another stylist get overwhelmed, because they cant keep up, we help each other. We wash their bowls, or wash their client, get coffee, tea, or water for each other’s clients. We work as a team, and we do it together.

It warms my heart when my staff are saying this motto throughout a busy day… lol

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4.) What’s a personal goal of yours to accomplish? (Time frame?)

This is a hard one; I have so many… the one I should do is.

To take better care of myself, take time for myself.

5.) Do you have a professional goal or set of goals for your business?

I would love nothing more than to see all of my staff build their clientele up, and for all be busy every single day at the salon. Busy days go fast, and it makes work really fun. And the stylists growing their clientele ensures their success, but it also ensures the salons success as well.

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6.) Why do you love being an entrepreneur?

It gives me the freedom to be creative, and showcase my talents, and I can teach my staff to love what they do even more than they already do, and give them more knowledge with PK classes, and hands on skills training, to be better at their craft as well.

7.) Did you ever have a time where you wanted to give up? How did you overcome that feeling?

Yes, when my Mom passed away from Cancer in December of 2014, losing her was the most devastating thing that has happened to me. It was hard watching her lose her battle, in a most horrific traumatizing way. And then the months to follow after she was gone, I couldn’t work, it was really bad. I was overcome with grief.

I eventually, just started going back to work, bit by bit, and slowly was able to get back to my full time days. If it wasn’t for the family, friends, and great staff that I had surrounding me, I might have just given up.

I also know that my Mom was pushing me from the other side to get up, and keep going, she would not of been ok with me giving up. But not going to lie, it was not easy. And some days are still very hard.

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8.) What’s your Best Boss Babe moment? (First Moment of Reassurance)

There are many first Best Boss Moments…

One would be during the first year, the first time in a month when I paid all my bills and there was still money in the bank account.

When I hired my first employee.

When I had my very first Christmas Staff Party.

When I see a stylist get her very first commission paycheck.

When my staff or salon get back great reviews or raves from our clients.

Lots of really great moments…

My latest, is Opening the New Saradee Salon location in October 2017.

9.) What platforms do you find most success/interaction/from? (IE. Pinterest, Instagram, Facebook).

We use all of them. We most definitely see and use social media as a tool. Clients bring in photos as their inspiration pictures, and then we LOVE showing off our work on our social media after we are done doing the clients hair.

10.) Work-life Balance: What do you do to distress? What is your moment of the day (me time)?

This is not something I have much time for, I am trying to get better at scheduling myself some time, but with working, being a business owner, and having a daughter that dances every evening it proves to be a difficult task.

Sundays seem to be my sacred family day and my quiet time.

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11.) What are you looking to learn form other YEGBOSSBABES in the community?

I love the VIBE that YEGBOSSBABES has, and I love the community spirit it encourages.

That we as women can empower each other, and encourage each other’s success, and help support each other’s dreams.

Interested in being featured? email us at yegbossbabes@gmail.com