High Level Marketing - Sarah Van Dusen
Thank you for supporting the YBB and my local business. Let me tell you a bit about me, and who I am. Receiving 2 diplomas for Business Marketing and Business Management.
Thank you for supporting the YBB and my local business. Let me tell you a bit about me, and who I am. Receiving 2 diplomas for Business Marketing and Business Management. I have every course offered on Social Media from the University of Alberta and Adobe Photoshop as well. I have been in marketing for 18 years. I have owned my own company for 3 years, with a transition last year from Sarah Van Marketing to incorporating with my partner Chris Bolseng and creating High Level Marketing. I have been consulted by the Canadian Senate on “The right to be forgotten” a Google De-indexing law in 2018. Saving the best for last – I am a Google Partner and can explain to you how the algorithm’s work and how to best optimize your Social Media, Website and Online listings for SEO (Search Engine Optimization) P.S. Please talk to me about comic books/ your favourite superhero.
Sarah Van Dusen
780.667.7035
Growing in Tandem: Kayla Kaliszuk and Kirsten MacDonell Talk Motherhood, Business, and YEG BOSS BABES
YEGBOSSBABES hosts everything from vision board workshops to holiday mixers to seminars with award-winning women entrepreneurs—“yegsperts,” as they’re called. They also have a membership program. Perks include a space on the YBB directory page (a beautifully-designed online database of women-run businesses in Edmonton), event discounts, and professional headshots.
Not too long ago, Kirsten MacDonell was having a lunch meeting at Earl’s. She noticed her server—a woman in her early twenties—eavesdropping on her conversation, clearly interested in the words being exchanged over shared appies and salads. When Kirsten signed off on the bill, the server saw an opportunity to jump in.
“Are you from YEG BOSS BABES?,” she asked, the same way you might ask a celebrity to confirm their identity.
“I am!” replied Kirsten.
“I love what you’re doing,” the server said. “Keep doing what you’re doing.”
For Kirsten, moments like this illuminate the true value of what she and YEG BOSS BABES co-founder, Kayla Kaliszuk, are doing. “It’s like, ooh, they’re into it,” says Kirsten. “Our work makes a mark in society, and we want to continue.”
When you think of a typical “networking event,” what comes to mind? Probably a lot of suits. Probably a large, nondescript conference space or a ballroom full of business types, chatting stiffly about growth or returns or establishing a brand identity. Probably lots of greys. Lots of blacks. Lots of men.
This, at least, is the atmosphere Kirsten faced most often while working in sales for a large company.
“The networking stuff we went to was 95% men. There weren’t a lot of women attending,” she says. “And the feedback I was getting from coworkers was like, ‘I was so uncomfortable going to those events because I didn’t feel like I could relate to anybody.’”
Kirsten decided to create a space where networking wouldn’t be such an intimidating, dude-driven experience. As a “solopreneur” herself (Kirsten has her own photography business in addition to a sales job) she knew how hard it was to gather resources and grow a business without a support network. She texted a few friends, including Kayla, a fellow small business owner, and asked if they were interested in starting a wine club (a terrific way to generate interest). “We can go to each other’s houses, meet women who are doing similar things, and swap resources,” Kirsten said over the group text.
“Kirsten sent us a logo and we were like, ‘this is awesome, let’s do it!,’” says Kayla.
Fast forward a couple of years and YEG BOSS BABES—the outcome of the wine club—is now a thriving business with over 139 members and 1700 email subscribers. Their mission? To connect women entrepreneurs with the resources and community they need to grow and thrive in business.
“I feel like more and more women are wanting the freedom to start their own business, but they don’t have friends or resources to lean on,” says Kayla.
That’s where YEG BOSS BABES (YBB) comes in. Led by Kirsten, Kayla, and additional co-founder Amy Bender, YBB hosts everything from vision board workshops to holiday mixers to seminars with award-winning women entrepreneurs—“yegsperts,” as they’re called. They also have a membership program. Perks include a space on the YBB directory page (a beautifully-designed online database of women-run businesses in Edmonton), event discounts, and professional headshots.
Read more about this featured article at the Hillberg + Berk website here.
Writer: Mica Lemiski
Photos: Janelle Dudzic Photography & Nicole Constante Photography
Location: @homebyblondy
Tips For Planning Your 2020 Social Media Strategy
Social media is now and will always be the best platform to connect with your audience and make an image for yourself. Social media is expanding and getting bigger and bigger each day. Take advantage of this platform and make a name for yourself, entertain your audience and now in 2020, create an outstanding social media strategy. Here are some tips on how to do it:
Now is the time to set some goals, make some changes and create an all-new social media strategy. Social media is now and will always be the best platform to connect with your audience and make an image for yourself. Social media is expanding and getting bigger and bigger each day. Take advantage of this platform and make a name for yourself, entertain your audience and now in 2020, create an outstanding social media strategy.
Here are some tips on how to do it:
1. Create Video Content
In 2020, the power of video will not be dismissed. With video, you can perfectly showcase your brand in an entertaining and engaging way that attracts various demographics. An important thing when creating videos is making sure it’s viewable across various devices!
2. Post on platforms used by your audience
Not surprising, I know, but this is vital to a successful social media strategy. This means you don’t have to be everywhere at once. Select one to three platforms that will be most interactive and make the most of your budget. This way you can engage with the right people in the right way for an effective social media strategy.
3. Use Google in your social media strategy
Google is not just for searching, it’s a logical place to put focus on. There are new features like Google Follow, where Google Map users can follow a business and see that brand’s Google My Business Posts in a “For You” tab on the app. There is also Google Posts that allows you to create content directly on Google. Take advantage of this in the new year to expand your reach.
Hopefully, these three tips can allow you to broaden your horizons and be even more successful this new year. Every once in a while, especially now in the new year, it’s a good idea to reevaluate your strategies and create new ones that emphasize the value you bring and appropriately adhere to your audience.
Post submitted by Monika
Monika Social | monikasocial.com
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