Tips For Planning Your 2020 Social Media Strategy
Social media is now and will always be the best platform to connect with your audience and make an image for yourself. Social media is expanding and getting bigger and bigger each day. Take advantage of this platform and make a name for yourself, entertain your audience and now in 2020, create an outstanding social media strategy. Here are some tips on how to do it:
Now is the time to set some goals, make some changes and create an all-new social media strategy. Social media is now and will always be the best platform to connect with your audience and make an image for yourself. Social media is expanding and getting bigger and bigger each day. Take advantage of this platform and make a name for yourself, entertain your audience and now in 2020, create an outstanding social media strategy.
Here are some tips on how to do it:
1. Create Video Content
In 2020, the power of video will not be dismissed. With video, you can perfectly showcase your brand in an entertaining and engaging way that attracts various demographics. An important thing when creating videos is making sure it’s viewable across various devices!
2. Post on platforms used by your audience
Not surprising, I know, but this is vital to a successful social media strategy. This means you don’t have to be everywhere at once. Select one to three platforms that will be most interactive and make the most of your budget. This way you can engage with the right people in the right way for an effective social media strategy.
3. Use Google in your social media strategy
Google is not just for searching, it’s a logical place to put focus on. There are new features like Google Follow, where Google Map users can follow a business and see that brand’s Google My Business Posts in a “For You” tab on the app. There is also Google Posts that allows you to create content directly on Google. Take advantage of this in the new year to expand your reach.
Hopefully, these three tips can allow you to broaden your horizons and be even more successful this new year. Every once in a while, especially now in the new year, it’s a good idea to reevaluate your strategies and create new ones that emphasize the value you bring and appropriately adhere to your audience.
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MAD LOVE MONDAY | Danielle Dugan - Etched In Marketing
Hello YEG Boss Babes! My name is Danielle, and I am the owner of Etched In Marketing. I found a love for marketing in university, and with that came a dream of one day having my own consulting business.
Nicole Constante Photography
Hello YEG Boss Babes! My name is Danielle, and I am the owner of Etched In Marketing.
I found a love for marketing in university, and with that came a dream of one day having my own consulting business. My goal with this business was to have the opportunity to work with amazing business owners and brands to help others see how great they truly are. After a few years of working in a couple of very different industries, the time came when the only questions left was "why not now?". So with some support and motivation to take a leap, I started Etched In Marketing. At first, it was a side hustle, and now it is my full-time focus.
Through Etched In Marketing, I work with local small businesses and entrepreneurs in various consumer industries, with a focus on wellness and lifestyle. Etched In Marketing provides a full range of marketing consulting and services, customized to a businesses needs, goals and resources. For one client, this may mean help creating a presence online with training to manage it themselves, well for another, it might be developing and implementing a cohesive marketing and communications strategy. My goal is to work with a business to provide support and find an effective marketing strategy that works for their unique situation.
Nicole Constante Photography
Work/Life/Social Media Balance
I often get asked about how I balance my time on social media when it is such a big part of my work. Since I am sure this is something many of you encounter, I thought today I would share a bit more about this topic.
By now, most people are aware of the negative implications social media can have on our mental health, but it also isn't all bad. Social media can be entertaining, a great way to connect, a source of inspiration, a way to find out about new places, and many other positive things.
While I am by no means an expert on mental health or work-life balance, from my experience, there are two points that have helped me to balance life online with real life:
1) Remember that social media is, at most, only partially representative of reality.
Even when authentic, the posts we choose to share online are still curated - it still takes numerous shots to nail that selfie, and we still adjust the framing or staging of a photo to make sure it looks "just right".
While I 100% encourage you to be real online in a way that you are comfortable and that fits with your brand (this type of openness leads to real connections) there will still be things that don't make it into your feed. That is okay! But just as there will be things that you won't' be sharing online, everyone else will have more to their story that you can see.
Don't use social media as your measure for business or personal success, or a benchmark of what your life should be.
2) Be intentional about how you're spending your time online.
Nicole Constante Photography
You have limited resources both in your business and life. Why are you investing those resources in social media? What are you hoping to get out of this investment? Is your investment paying off?
Instead of being online simply because everyone is online, or because it is a habit, be intentional about it. Move away from those times you, without thinking, pick up your phone and start scrolling and be present and deliberate about how you spend your time and energy. Turn off notifications. Set time limits that make sense for you and your life. And if your posting for your business, spend time to come up with a plan that makes sense and schedule when possible.
In general, enjoy the time you are on social media, and if you are not, it's okay to take a break.
While it does require an ongoing effort to find that balance, at the end of the day, I do love social media as a way to learn about new businesses/places/events, to hear about what people are up to & to make new connections. Find me online or at a Boss Babes event and let's chat more!
WANT TO LEARN EVEN MORE? Check out our upcoming workshop “Content & Cocktails” for a chance to connect with Danielle, Sarah Van Marketing & the YEG Boss Babe Team!
TIPSY TUESDAY | How To Add Special Fonts & Characters To Your Instagram - Sarah Van Dusen High Level Marketing
SVM Tip To Add a Special Font to Your Bio via Mobile: Add a new font to yourBoss BabeInstagram bio via your mobile device using a website like LingoJam:
WANT TO UP YOUR INSTAGRAM GAME?!
HLM Tip To Add a Special Font to Your Bio via Mobile:
Add a new font to your Boss Babe Instagram bio via your mobile device using a website like LingoJam:
https://lingojam.com/FancyTextGenerator
Open Lingojam on your phone, type your desired bio text in the lefthand text box, and you'll see the same bio text in different fonts appear on the right.Carry your chosen font over to your Boss Babe Instagram bio by tapping it and selecting "Copy." Then, open your Instagram app, go to your profile, select "Edit Profile," tap the "Bio" section and paste your chosen font into the empty field.
Add special characters to your bio.
Not only can you customize your bio with a special font, but you can also add special characters like §, †, or even ™ if your Instagram name features a trademarked product name.
HLM Tip Add Special Characters to your Instagram From Mobile
Use your mobile device, to install a free mobile app like Character Pad:https://play.google.com/store/apps/details?id=com.husseinelfeky.characterpad&hl=en
Character Pad catalogs nearly every character and symbol you might need.
Open your new app and find the character you want to add to your Instagram bio. In Character Pad, you'll double-tap the picture of your chosen symbol to paste it into a text box. Then, copy this character to your phone's clipboard. Then insert into your Boss Babes Instagram Bio.
Visit https://highlevelyeg.ca for more SEO, Digital Marketing, Social Media, Graphics & Website Design!
-Sarah Van Dusen
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