INSTAGRAM GRID STYLING | Sonia Gonzalez Bsocial Communications
Three Steps to Styling your Instagram Grid. When you have someone visit your business Instagram account, what do you want them to see? Want them to notice your personality, a strong brand voice and an overar
Three Steps to Styling your Instagram Grid
When you have someone visit your business Instagram account, what do you want them to see? Want them to notice your personality, a strong brand voice and an overarching visual story? If so, a consistent and structured Instagram grid can help strike interest and even motivate someone to follow your account.
Just like your written content, each piece of visual content plays into a larger strategy. Here are three steps to creating your Instagram visual strategy:
1. Choose a grid layout
When you begin to think about your Instagram style strategy, start by choosing how you want to lay out your photos. An Instagram grid layout is essentially how each post is positioned in your feed and is built on a structured design.
The layout can be simply posting all square photos with the same theme and filter (next step), or you can structure your page with unique elements like borders, create tile patterns like a checkerboard or post similar photos in a group of three to build a storyline. Regardless of the layout you choose, the key is to stick with it and be consistent.
2. Choose a photo theme and filter
Once you have a layout in mind, it’s time to pick your instagram photo theme. Do you want your page to be all light photos or have a dark and moody feel? Do you want all your photos to have a vintage feel or want all your photos to be in black and white? When picking a theme be sure to go with one that represents you and your brand. If you’re bold and bright, have your photos reflect that. If you want something easy to maintain and more on the conservative side, maybe a white and grey look is more your style.
Once you pick your theme, photo filter and lighting style be sure to stick with it. Consistency is key! If there are photos and videos you would like to post but they don’t go with the flow of your grid, place them in your story. They will still gain exposure and engagement.
3. Have a content plan
The type of content you post and how the photos are placed will add to the flow and visual appeal of your page. Consistency comes with content planning. Create a brief outline of what you want to post ahead of time (it can even be three weeks at a time). Next, take the photos you need based on that plan so you have a database of photos to pull from.
This will ensure consistency in your photos and content and will help avoid the inevitable panic for looking for something to post.
Examples of accounts rocking the grid game
Here are five professional Instagram grid styles mastered by local boss babes that will be sure to inspire you to find your own visual voice!
Account: @velvetcrane
Grid layout: Checkerboard
Theme: muted, natural colour palette
Content: natural beauty line promoting self-love and honest beauty
Account: @choicesandvoicesbirth
Grid layout: vertical lines
Theme: black and white with a splash of colour
Content: birthing education and empowering women
Account: @mushroomsandthyme
Grid layout: traditional squares
Theme: dark, moody feels
Content: food sharing and styling
Account: @shopnor
Grid layout: coloured borders
Theme: muted, natural colour palette
Content: vintage and handmade apparel, sustainable fashion
Looking for some guidance on how to create a professional and eye-catching Instagram page? bSocial Communications creates customized and easy to follow Instagram style strategies that you can implement yourself. Learn more about bSocial Communications at www.bsocial.ca or @bsocialcomm.
TIPSY TUESDAY - Wedding Trends for 2018 with BottomZ Up Bartending & Events
1. Welcome drinks at the reception have been gravitating towards champagne service. Most weddings are moving away from self serve and want butler service.
09-Girl With Tray
1. Welcome drinks at the reception have been gravitating towards champagne service. Most weddings are moving away from self serve and want butler service.
2. Craft beers are in right now, especially getting a keg from a local supplier.
3. Signature drinks are all the rage, with couples wanting a drink that defines them, a signature Groom drink and a signature Bride drink.
4. Most Weddings are only serving shots after the music and party have begun to cause less disruptions during speeches.
5. A trend that was huge this Summer was a slushie machine for blended beverages. The cost is minimal and the feedback from guests is great. They are generally non alcoholic with alcohol being added afterwards for those who wish it.
6. Events are also moving away from having Wine on their tables to a ticketed or butler service to avoid over pouring or wasted half bottles of Wine.
7. White Rum is out and people are moving towards Spiced or dark Rum.
01-Neon
Shelley Francisco
Owner
BottomZ Up Bartending & Events
BottomZ Up is a Bartending & Events company locally owned and operated in Edmonton, Alberta. Serving Alberta for over 9 years, BottomZ Up goes above and beyond to make their client's dreams happen. They have a large staff and are able to service events of any size. They are professional, certified, and insured. Having a team like BottomZ Up behind you on your Wedding day takes the stress of throwing a great event off your shoulders.
For more information, please visit
Top 5 Restaurants in YEG - Sarah York | Foodies of Edmonton
Foodies of Edmonton’s Top 5 Restaurants in YEG 1.Sabor This spot has to be my top choice for this exquisite list for top 5 restaurants..
Foodies of Edmonton’s Top 5 Restaurants in YEG
This spot has to be my top choice for this exquisite list for top 5 restaurants in Edmonton! Featuring the flavours of Iberian coastal cuisine using sustainable seafood, served alongside the passion and energy of live music with a Latin flare you are sure to enjoy your experience! The atmosphere is lovely along with caring service. Choose from an array of delicious handcrafted drinks using fresh ingredients, with an interesting variety of tapas and well thought out selection of seafood and as they like to call it “landfood”. Too top it off there are many gluten free options!
My dinner of choice would have to be the “Rack of Lamb” with roasted potatoes, vegetables and fresh mint-parsley.
The Marc is one of those places where you leave and say, “I’ll be back!” Named one of the top three dining experiences in Edmonton and four-time winner of “Best Steak” by Avenue Magazine, it is sure to impress. The decor is simple and unpretentious, with a smooth casual but professional feel making in comfortable and relaxing. There is also the quaint street side patio available, of course in Edmonton weather permitting ;) The service and attention to detail is simply admirable with choices of a variety of traditional bistro fare.
My dinner of choice is the “Arctic Char” With precisely executed pan seared fish, served with couscous, and vegetable pieces. This colorful and summery dish will not disappoint!
3. Central Social Hall
This gastropub is the epitome of the meaning, while serving high-end beer drinks and food. Central began with a focus on its night time atmosphere but following renovations and months of re-working the menu it's clear that they value fresh, unique spins on classic pub fare. Particularly being impressed with the effort they put in to locally sourcing their food. Not to mention the free chicken wings on Friday from 3-6pm ;)
My dinner choice has to be the “Tokyo chicken” with crisp fried ginger + soy marinated chicken, crispy won ton chips with srirancha mayo accompanied by “The Beautiful Salad” grilled herb chicken, avocado hummus, ribbon carrots, candy cane beets, watermelon radish, spinach, cucumber, quinoa, grape tomatoes, toasted sunflower seeds, apple cider vinaigrette
4. Kabuki Sushi and Grill
My top-rated sushi spot by far! Kabuki Sushi has a mind-numbingly wide selection of items on the menu; the sushi, sashimi, tempura, noodles, katsu and don buri (rice bowls), and a higher level of "exotic" variants. There's an adventure in figuring out what to order, and another adventure in consuming your catch! Fancy sushi rolls, easily big enough to share for two on date night. Sometimes the whole adventure is just searching through the menu, pinpointing those rolls which perfectly match the mood.
My dinner choice would have to be and order of “Dragon Eye Salmon”-House special combination of deep fried salmon, green onion and rice drenched in house sauce with the “House Roll”-Shrimp tempura, crab with unagi, avocado, tobiko on top
5. RGE RD
Last but certainly not least RGE RD! As they say it is “off the beaten path” with this Canadian cuisine inspired by our country’s fields and forest, our mountains and oceans. Source ingredients and provisions from farms and small-scale producers across Western Canada. Decadent farmhouse to table food! Those comfort foods you love elevated! Some special points about this dazzling restaurant are that RGE RD organizes a lineup of Farm Dinners across Alberta as well as having a butchery for some freshly prepared terrines, rillettes, sausages and selection of cured meats along with offering fresh baked breads!
My dinner of choice is the “Four Whistle Farms Duck” with roasted duck breast, duck tourtière, oven roasted pear, garden greens, cardamom duck jus. Delicious!
