INSTAGRAM GRID STYLING | Sonia Gonzalez Bsocial Communications
Three Steps to Styling your Instagram Grid. When you have someone visit your business Instagram account, what do you want them to see? Want them to notice your personality, a strong brand voice and an overar
Three Steps to Styling your Instagram Grid
When you have someone visit your business Instagram account, what do you want them to see? Want them to notice your personality, a strong brand voice and an overarching visual story? If so, a consistent and structured Instagram grid can help strike interest and even motivate someone to follow your account.
Just like your written content, each piece of visual content plays into a larger strategy. Here are three steps to creating your Instagram visual strategy:
1. Choose a grid layout
When you begin to think about your Instagram style strategy, start by choosing how you want to lay out your photos. An Instagram grid layout is essentially how each post is positioned in your feed and is built on a structured design.
The layout can be simply posting all square photos with the same theme and filter (next step), or you can structure your page with unique elements like borders, create tile patterns like a checkerboard or post similar photos in a group of three to build a storyline. Regardless of the layout you choose, the key is to stick with it and be consistent.
2. Choose a photo theme and filter
Once you have a layout in mind, it’s time to pick your instagram photo theme. Do you want your page to be all light photos or have a dark and moody feel? Do you want all your photos to have a vintage feel or want all your photos to be in black and white? When picking a theme be sure to go with one that represents you and your brand. If you’re bold and bright, have your photos reflect that. If you want something easy to maintain and more on the conservative side, maybe a white and grey look is more your style.
Once you pick your theme, photo filter and lighting style be sure to stick with it. Consistency is key! If there are photos and videos you would like to post but they don’t go with the flow of your grid, place them in your story. They will still gain exposure and engagement.
3. Have a content plan
The type of content you post and how the photos are placed will add to the flow and visual appeal of your page. Consistency comes with content planning. Create a brief outline of what you want to post ahead of time (it can even be three weeks at a time). Next, take the photos you need based on that plan so you have a database of photos to pull from.
This will ensure consistency in your photos and content and will help avoid the inevitable panic for looking for something to post.
Examples of accounts rocking the grid game
Here are five professional Instagram grid styles mastered by local boss babes that will be sure to inspire you to find your own visual voice!
Account: @velvetcrane
Grid layout: Checkerboard
Theme: muted, natural colour palette
Content: natural beauty line promoting self-love and honest beauty
Account: @choicesandvoicesbirth
Grid layout: vertical lines
Theme: black and white with a splash of colour
Content: birthing education and empowering women
Account: @mushroomsandthyme
Grid layout: traditional squares
Theme: dark, moody feels
Content: food sharing and styling
Account: @shopnor
Grid layout: coloured borders
Theme: muted, natural colour palette
Content: vintage and handmade apparel, sustainable fashion
Looking for some guidance on how to create a professional and eye-catching Instagram page? bSocial Communications creates customized and easy to follow Instagram style strategies that you can implement yourself. Learn more about bSocial Communications at www.bsocial.ca or @bsocialcomm.
2018 YBB Holiday Gift Guide
Our 2019 Holiday Gift Guide is curated by the YEG BOSS BABES Team and highlights local businesses owned by women in Alberta!
Our 2018 Holiday Gift Guide is curated by the YEG BOSS BABES Team and highlights local businesses owned by women in Alberta! We are proud to have partnered with these amazing experts, makers and creatives who are offering YOU discounts just in time for Holiday shopping!
YBB Discount: 10% OFF at check out.* Use PROMO CODE: yegbossbabe
How to redeem discount: On website at checkout, enter the promo code discount and then click “Apply”. *VALID UNTIL DEC 25, 2018.
YBB Discount: 15% OFF G Class Lashes.*
How to redeem discount: On website, use coupon code: YBB15 at checkout. *VALID UNTIL DEC 24, 2018.
YBB Discount: 25% OFF your purchase $50+.* Use PROMO CODE: YEGBOSS
How to redeem discount: On website, enter promo code at checkout. *VALID UNTIL JAN 31, 2019.
YBB Discount: 10% OFF any first time purchase up to $25, +FREE SHIPPING credit on first 3 months.*
How to redeem discount: Contract Liz Agudelo via email hello@lizagudelo.com and mention YBB HOLIDAY GIFT GUIDE. *VALID UNTIL JAN 15, 2019.
YBB Discount: 10% OFF custom mobile or pendant lamp + wall hangings.*
How to redeem discount: In order to obtain a custom piece with this discount customers must contact Jessica by emailing nestingbynightingale@gmail.com and mention YBB HOLIDAY GIFT GUIDE. *VALID UNTIL JAN 31, 2019.
YBB Discount: 10% OFF at check out.* Use PROMO CODE: YEGBB
How to redeem discount: Select an experience package and proceed to checkout. Redeem a promo by clicking on “Apply Coupon”. *VALID UNTIL JAN 1, 2019.
YBB Discount: 15% OFF purchases make in our Etsy shop.*
How to redeem discount: Enter code YEGBOSS at checkout. *VALID UNTIL DEC 31, 2018.
YBB Discount: 30% OFF any styling package when purchased between Dec 1 - 15, 2018.
20% OFF a wardrobe consultation when purchased between Dec 1 - 15, 2018.
How to redeem discount: By contacting Jen via website contact page referencing discount code BOSSBABESSTYLE20 or BOSSBABESSTYLE30.
YBB Discount: 15% OFF your first box.*
How to redeem discount: Enter code BOSSBABES upon checkout on website. *VALID UNTIL JAN 31, 2019.
YBB Discount: Receive $10 off your first $50+ KEEP Collective Order.
How to redeem discount: Email Andrea.nwobosi@gmail.com to request your personal shopping link.
YBB Discount: $5 OFF your order.* Applicable to any size print or custom order when placed directly through website.
How to redeem discount: Complete the order form on website and mention YEGBOSSBABES. *VALID UNTIL JAN 31, 2019.
YBB Discount: 15% OFF purchases $30 or more on any products we offer ranging from coffee, mugs, coffee brewers and more.*
How to redeem discount: Send email to bravefoxcoffee@shaw.ca and inform us you are apart of the YBB Community and request the 15% OFF discount from your order. *VALID UNTIL JAN 6, 2019.
YBB Discount: 25% OFF on all products.*
How to redeem discount: On website, use code BOSSBABE at checkout. *VALID UNTIL DEC 31, 2018.
YBB Discount: 10% OFF all treats or 10% donation to a local women’s charity of YBB’s choice.*
How to redeem discount: Contact by email (munchme@caramunchies.com) for order sheet and mention that you are part of the YBB Community. *VALID UNTIL DEC 20, 2018.
YBB Discount: FREE ‘Eating for Happiness’ ebook meal plan (with purchase of ‘Self Care in a Cup’ tea).*
$40 OFF Basic Consultation: in-depth health assessment, custom food list, meal plan & reccomendations tailored to your individual body, lifestyle and needs.*
Receive a FREE additional week of custom follow up with the purchase of a 3 Month Nutrition & Wellness Program.*
How to redeem discount: Use code YEGBOSSBABE when contacting Krystal for booking or to make a purchase on website or little.bird.holistices@gmail.com. *VALID UNTIL JAN 31, 2019. Contact directly to activate code online.
Pretty as a Picture Photography
YBB Discount: $100 OFF Boudoir Session (Playful, Pretty, or Princess Packages only).*
$5 OFF ‘Be You’ Sweatshirts.
How to redeem discount: Contact Emma by email (emmawood@prettyasapicture.ca) referencing discount code YBB2019BEYOU. VALID UNTIL DEC 21, 2018.
YBB Discount: 25% OFF the regular Gratitude Mugs collection (excluding Slightly Imperfect collection & posters).*
How to redeem discount: Use discount code YEGBOSSBABES on website. *VALID UNTIL DEC 24, 2018 11:30PM.
Etched In Marketing - Danielle Dugan
Etched In Marketing is a small and specialized marketing company in Edmonton.
Etched In Marketing is a boutique marketing agency based in Edmonton, AB, offering customized, affordable, and effective marketing support for local businesses. We work closely with our clients to build thoughtful strategies that are rooted in relationships, community, and long-term growth.
Our full range of services, including social media management, video content creation, and website design, is designed to help your business show up consistently and confidently online. Whether you’re looking to launch your brand, refresh your website, create engaging content, or build a stronger online presence over time, we are here to meet you where you’re at.
Every service package is fully customized to reflect your goals, resources, and the stage of business you’re in — because no two businesses (or business owners) are the same.
Danielle Dugan
780.920.0852
Edmonton, Alberta