Tipsy Tuesday | 4 Marketing Tips to Elevate Your Business
To save you the time and hassle I have put together 4 key components to elevate your marketing strategy and reach out to your potential IDEAL client.
Hey there, my name is Brenda Janet and I am a business coach who focuses on motivating & educating women to turn their passion into a viable business. When I first decided to jump into entrepreneurship, I quickly realized that there is more to setting up a business than just a fancy product or service. It was time consuming (to say the least) to research items like: vendors, product quality, figure out shipping details, website platforms, social media, marketing, target audience, authentic social media content etc. and the list does not stop here !!! This felt totally overwhelming and intimidating.
As an entrepreneur you manage many different roles in your business including Marketing. Now we understand that yes, it is great to have thousands of followers on your social media platforms but it is VITAL to the success of your business to have a strategic marketing plan.
— You're probably wondering what a marketing strategy is and why it is important to implement one to your business.
Now a marketing strategy is: plan of action designed to promote and sell a product or service. But why is it so important to have a marketing strategy?
— A marketing strategy is a key component that outlines your business’s purpose, goals and what makes it unique from the competition. A successful marketing strategy should clearly define who your ideal customers are and why they engage with your products and services.
To save you the time and hassle I have put together 4 key components to elevate your marketing strategy and reach out to your potential IDEAL client.
The first key to have a successful business is to understand who your targeted audience is, what problem or need do they have that you will be able to resolve.
Begin by narrowing down the following topics:
Geography: Where is your ideal client located?
Age: How old are they?
Likes & Dislikes: What are they interested in and what are their hobbies?
Gender: are your customers mainly women? Men? Or both?
Language: What language(s) do they speak?
Demographic
Education
Finances
Married or Single
What do they do for work
What do you want to inform your ideal clients about? Focus and refine your message so it is clear about what you have to offer! You want your dream client to be able to say
“YES, this product or service is for me!”
Take advantage that Facebook has a whole platform specifically for business & you're able to link both your Facebook business page and your Instagram Business page together. This simplifies creating an Ad. Facebook Business Manager is amazing because you are able to directly target your DREAM CLIENT.
— Take into consideration where you’re ideal client spends the majority of their time and focus on that platform.
To narrow this down, ask yourself the following questions:
Are they usually on social media? If so, which platforms?
Do they prefer to be contacted by email? Then consider focusing on growing your email list on your website!
Do they like to receive text messages of a new service/product?
Does your client prefer video content instead of pictures?
Always take advantage of the tools that are available to you on these social media platforms and utilize them to the best of your abilities. Upon completing your audience research, depending on who your ideal client is and what their interests are, you will be able to determine where and how your clients get their information.
You got your message across on your desired platform and your dream clients are loving it! They are engaging and booking with you, this is exciting!!! This is what we wanted, but now we have to figure out how we are going to keep this momentum going?
Review your analytics and data that is provided by your website or social media platforms and as yourself :
Is your message making any impact?
Is your message reaching your potential clients?
If so, are your potential clients encouraged to reach out to you?
As a busy entrepreneur, growing your audience and booking clients is vital to the success of your business and I hope that with these 4 tips will help elevate your marketing game and bring you further success! Keep pushing and working towards your goals, you got this!
Submission By: Brenda Janet
Check out my Instagram for free Business & social media tips!
Instagram - www.instagram.com/brendajanet.co
Website - www.brendajanet.com
Facebook - www.facebook.com/brendajanet.co
FEATURED POSTS
UPCOMING EVENTS & WORKSHOPS
California Sugar -Jillian McKenzie
I’m Jillian- a California girl that married into Edmonton! I offer body sugaring hair removal out of my home studio in Hollick Kenyon, Edmonton.
TIPSY TUESDAY | 5 Moves To Boss Up Your Business Cashflow
Ready to pay less taxes, see increases in your bank account?
5 Moves To Boss Up Your Business Cashflow
Ready to pay less taxes, see increases in your bank account? I am sure you are, after all who wouldn’t be ready???
Hands up....who remembers when they were learning to drive? I do remember!! In particular I was afraid when big vehicles like trucks or trailers came near me.. I would start looking at them instead of keeping my eyes on the road. My instructor would keep reminding me to keep my eyes on the road and be focussed. Those instructions I kept with me as I learnt to drive in the snow, on ice and through the mountains. Keep focussed. Keep focussed.
Focus can be hard especially when there are so many things to keep your eyes on.
In a business it’s no different...what will make your business successful and not another failure or statistic?
The number one reason businesses fail is lack of paying attention to their financial numbers, not paying attention to warning signs, red lights and key indicators. Cash flow warning signs are often ignored or not understood due to lack of understanding the financial numbers of your business.
Like your body your business cannot survive without cash flow. Cash flow is the lifeblood of your business. It is similar to the oxygen needed for the body to survive.
You have to train yourself as a business owner/entrepreneur to keep your eyes on the key things that will make your business succeed.. you have to keep your eyes on the financial numbers and cashflow to ensure your business is cash positive and recession proof.
Your business is needed by your community, country and the world at large. It is needed to impact lives around your community and the wider world and of course allow you to live your legacy now.
Why would you risk losing your business by not paying attention to the key thing to ensure it survives? Why would you not be proactive/innovate when it relates to your business?
Let’s look at 5 ways to BOSS up Your business cashflow:
1) KEEP YOUR BOOKS, FINANCIAL RECORDS CURRENT- You cannot afford to have late entries, late recordings and delays in your business when it comes to producing your financial numbers. You are at a greater risk of fraud and losing money from strategies that are not working when your financial records are not updated timely.
2) UNDERSTAND THE FLOW OF CASH – Know the various sources of your cash inflows and cash outflows, know their timing - when will they impact your real life bank account. The flow of cash is very key to making decisions in your business and help you increase cashflow.
3) CATEGORIZE YOUR BUSINESS TRANSACTIONS CORRECTLY - You will save on taxes paid and ensure tax benefits and credits are utilized accurately.
4) USE KEY METRICS -. Be positioned to stop money leaks. If you are not using "What If Analysis" to be innovative and proactive, you are not able to quickly tell if your business is en route to bankruptcy. Bankruptcy does not according to popular belief happen overnight. There are key signs that are often ignored or not understood.
5) USE CASH FORECASTS – This is a key tool to know your starting and ending position with cashflow each period. This tool is integral for any business, it sets the foundation for strategy formulation, decision making and so much more for your business.
As a bonus you will receive a session with Kirsha when you purchase the above!
As a business owner/entrepreneur you may not be physically doing these tasks however you need to ensure they are being performed by reliable experts who are able to pick up quickly on errors and other red flags to minimize the risks of your business not responding quickly or being innovative or proactive toward any issues.
The number of followers on social media, your email list and the number of likes when you post content can at times lead to your distractions about what matters in your business. While they do matter focussing on the key financial numbers will help your business to be positioned to be recession proof and cash positive.
So what will be the key thing you focus on in your business no matter what?
Submission by Kirsha Campbell, CPA, CMA “The Cashflow Maven”
When business owners find their businesses in financial chaos and are serious to take the leap to say hello to cashflow and MORE, they reach out to Kirsha Campbell “The Cashflow Maven”. A CPA/CMA, Kirsha integrates all the moving parts in your business to set up the right foundation to be recession proof, operate with reduced risk, increase cashflow, set up effective systems and procedures and so much more. Kirsha helps business owners to say goodbye to overwhelm, stress and frustration about their business results and operation.
Kirsha values continuous improvement and is sought after for her attention to details, integrity and her passion to turn businesses around. Having spent years in the corporate world, she understands key strategies that need to be adhered to ensure businesses are successful and set up to be recession proof. She also understands the need for businesses to have customized strategies that fit their particular situation.
She is deeply passionate about helping her clients and is committed to forming lasting relationships. She has a heart for her clients and is deeply committed to their businesses being set up for success and be their “go-to” second brain for their business.
She expertly steps into each relationship with her clients and is committed to create change and effective solutions in businesses recognizing the importance of looking beyond the numbers.
Here’s the thing — delegation isn’t about “less work.” It’s about better work. It’s about creating space for the parts of your business (and life) that actually matter.